Exceptional Quality.
Radical Transparency.
We partner with the best ethical ateliers in Paris. We source pure 40mm double silk from Lake Como. And we show you exactly what it costs to make. No traditional 5x luxury markup.
We Believe You Have The Right To Know
Traditional luxury brands mark up their garments 5 to 8 times the true cost of production. At VELAIRE, we reveal our exact itemized costs from fiber to doorstep.
Our markup covers ethical atelier wages, carbon-neutral shipping, and modest operations — never multi-million-dollar celebrity marketing campaigns.
Acquire at True Value with Stripe →
Atelier Faubourg Saint-Honoré, Paris
We spend months vetting our partner workshops. Our Paris atelier provides 35-hour workweeks, health coverage, and generational craft apprenticeships for every couturier.